There are many platforms you can use to reach potential customers. These include YouTube, LinkedIn, Event management platforms, and Email newsletters. The platforms vary in their purpose and benefits. These social media platforms all provide different kinds of content to engage potential customers. Some are more appropriate for business-to-business audiences than others.
YouTube
YouTube is an increasingly popular digital marketing platform for B2B companies. Its growing popularity has driven major brands to invest in the platform and produce their own branded videos. These videos can be anything from product demonstrations to education videos. Brands can use this platform to reach potential customers and convert them into buyers.
One of the key advantages of YouTube for B2B marketing is the reach and audience it can provide. The second most popular search engine in the world, YouTube has a large audience of potential customers. It is also the third most visited website on the planet, making it an ideal place to engage with potential customers. It also offers useful tools for marketing teams, including analytics that can help determine performance and set KPIs.
YouTube also offers a variety of targeting options for businesses in 2018. These options include demographic groups, interest groups, topics, and keywords. This allows businesses to target their content and make it more relevant to potential customers. However, remember that the more targeted your YouTube campaign is, the higher the cost per click will be.
In 2015, Think with Google and Nielsen reviewed the average time people spend watching YouTube videos on television. According to the study, people watch about 100 million hours of videos on YouTube each day. The study also showed that YouTube usage has grown by 70% in the last year. This shows that the platform is increasingly important for B2B businesses.
Video is a great way to engage people in a more natural and conversational way. Brands should make their people the focal point of their YouTube videos. They can share candid interviews with their employees or conduct Q&A sessions with their audience. Behind-the-scenes tour videos can also be an excellent way to engage potential customers.
In addition to being free to use, YouTube offers many targeting options for B2B companies. Businesses can target specific segments of users by using custom audience profiles and interests. YouTube also offers options for video remarketing using web cookies. This allows businesses to place adverts on other websites. The downside is that advertisements can push potential customers away from the videos.
LinkedIn is a professional social media network that caters to businesses’ needs. Its user community is made up of business professionals, who like to share their industry insights and expertise with others. The platform allows businesses to interact with these users and create spokespeople for their company.
B2B marketers should take advantage of the platform to connect with potential business partners and attract star talent to their companies. The site offers detailed guides on how to optimize your profile and start attracting prospective customers. Follow these tips to improve your company’s visibility on LinkedIn.
One of the most underutilized features of LinkedIn is its business page. While a business page is not mandatory for every brand, it can be a great way to get noticed by industry peers and potential customers. You can send a link to your page to your connections. This allows you to connect with potential customers and prospects who are interested in your product.
LinkedIn has several ad formats that can help B2B companies stand out from their competitors. Among them are spotlight, content, and follower ads. In addition, message ads can be sent directly to the inbox of users. A new feature called conversation ads is currently in beta mode and aims to strike a conversation with your audience while promoting your product.
LinkedIn has a high user base. Its members are primarily high-level decision-makers. Ninety percent of the executives on LinkedIn rate the platform as the number one source for professionally relevant content. In addition, 44% of B2B buyers conduct research on prospective vendors through LinkedIn profiles. And 38% of B2B marketers say that LinkedIn has been successful in increasing revenue for them.
LinkedIn also offers the ability to measure the effectiveness of a campaign. You can track the overall number of conversions and cost of customer acquisition, as well as the number of users that have engaged with your company’s content. This helps you refine your campaign and your LinkedIn assets accordingly.
LinkedIn has a high command over B2B marketing, with all the tools and features that you need to succeed. LinkedIn is an ideal tool for B2B marketing and should be adopted by digital marketers for the year 2022. It is set to grow and become a major force in the world of digital marketing.
Email newsletters
Email newsletters have become the go-to tool for many email marketers, and they can help accelerate the growth of your B2B business. By sending personalized updates to your audience, you’ll establish yourself as an industry thought leader, and your chances of being top-of-mind when they’re ready to buy will increase. In turn, this will result in happier customers.
Another benefit of email newsletters is the ability to track results and measure ROI. Many email marketing programs include metrics such as open and click rates, so you can see how effective your content is. In addition, the ability to track metrics allows you to see if your newsletter is reaching your target audience effectively.
To keep your email newsletters engaging and relevant to your audience, you can segment your list based on location. For example, a sporting goods store with three locations can send a promotional email to subscribers in the store closest to where they’re shopping. You can also ask for the interests of your readers on your sign-up form. This way, you can target your marketing more effectively. You can also add a CTA or a link to your social media accounts and blog posts. By using email marketing software, you can also schedule and optimize your newsletter sending times.
Content is essential to the success of your newsletters. Without compelling content, your newsletter will not get opened. So, focus your content on moving your readers through your sales funnel. This could be as simple as a list of essential features of software or a product review. You can also repurpose previous content to make your newsletter more appealing and interesting.
Newsletters are an essential tool for growing a business. They help you convert subscribers into customers, and they help you build trust and loyalty with your audience. Moreover, you can use email newsletters to share important updates about your company and its products. There’s also an option to unsubscribe.
Employees are more likely to open emails than other types of marketing channels. Most people access their email accounts during work hours. Therefore, they don’t want to waste precious time on non-work-related content. Consequently, employees who subscribe to your newsletter are more likely to engage with the content during the workday. This is different from social media, where users access content related to their own interests.