Step by Step Guide To Create a Digital Marketing Strategy
A Digital Marketing Strategy is the organization of actions that are intended to achieve results in digital media. The strategy will be followed by an action plan with clear objectives and achievable goals.
We have compiled a summary of the steps required to create a digital strategy that is based on inbound marketing.
Develop the profile of the potential customer
Buyer personas are your ideal customers. They can be created by conducting research, conducting surveys, and interviewing your target audience. This information should always be based on real data whenever possible.
Set Goals
They should always relate to the main objectives of the company/project. They should be SMART (specific, measurable, achievable), relevant and time-bound).
As an ex...